Facebook has been recognized as the top social media network to promote businesses, and the most valuable concept that marketers are using to target their audiences in this platform is advertising using videos. With an average of 8 billion videos viewed daily, companies gain instant access to a large number of audiences. It’s not too difficult to understand why video is so popular these days. For one definite reason, it’s an easy-to-digest format that provides our eyes a break from the excessive textual information online. It is a fantastic way of getting all types of messages out there.