The Impact of Subtitles on Video Marketing Success

Do you think you are utilizing the maximum potential of video content in your marketing strategy? If not, it’s time to jump on board! Did you know 72% of customers prefer learning about new products or services through a video? It’s simply because videos are more explanatory and visually striking. They can easily attract new customers.

The digital world around us is running at a really fast pace therefore, simply having videos isn’t enough for a successful content marketing strategy. You need to attract your audience. And one often overlooked solution? Video content marketing subtitles! Adding captions in English or subtitling in other languages can skyrocket the success of your online videos. Ready to take your video marketing to the next level? Keep reading.

6 Reasons Why You Need Video Content Marketing Subtitles for Success

Video content has emerged as a powerhouse for marketing success. More than 86% of successful digital businesses are using video marketing strategy. Moreover, digital marketers who rely on video marketing achieved revenue growth 49% faster than those who did not.

However, to truly utilize the amazing potential of video content and reach a wider audience, using subtitles into your videos can help a lot.

Here are six compelling reasons why subtitles are a must-have for your video content marketing strategy. Let’s have a look:

#1: Improve SEO for Your Video Content

Have you ever wondered how subtitles can increase the benefits of video marketing and make a difference in your video’s search engine rankings? Let’s break it down! First off, subtitles keep viewers engaged longer, with studies showing they can increase viewership by 40%. That’s not all; viewers are 80% more likely to watch a video until the end when subtitles are available. This kind of engagement boosts your videos’ chances of ranking higher in search results.

Moreover, Google can actually index the subtitles embedded in your videos, making them more searchable. So, when someone searches for a topic related to your video’s subtitles, like “How To Translate YouTube Video In 1 Click?” your video has a better chance of showing up.

📣 How subtitles enhance SEO by making videos readable for Google?

• Adding subtitles in SRT or VTT format helps Google identify relevant keywords, driving more traffic to your videos.
• Subtitles improve on-page ranking as Google can analyze the video’s speech through readable text.
• Subtitles also improve accessibility for people with comprehension issues, ensuring broader engagement.

#2: Boost Video Engagement with Subtitles

Did you know that subtitles can significantly increase viewer engagement with your video content across platforms like YouTube, Facebook, TikTok, and Instagram?

“Shares” is a crucial factor in video engagement metrics. Video content is a great marketing tool as it propels 12 times more shares than text and images combined.

Subtitles in your marketing videos can increase watch time, attract more likes, shares, and comments, and even have the potential to go viral. That’s a good reason to add subtitles to your next video, right?

#3: Better Comprehension

Here is another reason why you must add subtitles and captions to your video marketing strategy! Subtitles play an essential role in improving comprehension while watching videos. Often, people watch videos while multitasking or during commutes, which can lead to missed information.

However, subtitles can capture their attention, ensuring they catch every detail even while scrolling mindlessly. Additionally, research shows that viewers tend to remember concepts presented in videos better than other forms of information sharing. By adding subtitles to your videos, you make the content more memorable, leaving a lasting impression on your audience.

#4: Expand Audience Reach with Multilingual Subtitles

Subtitles do enhance comprehension and provide better understanding, but more importantly, they offer multilingual viewing options! Subtitles in different languages make your video content more accessible to diverse audiences, boosting engagement and viewership.

Related: How to Translate Spanish Video to English with Subtitles

Make your video content available for international viewers and multiple ethnicities to significantly expand your audience reach. Moreover, having subtitles in multiple languages can improve your video’s SEO performance, helping it rank better in foreign language searches.

BONUS TIP: You can translate any content into more than 100 languages with SubtitleBee at a jaw-dropping affordable price in a few minutes.

📣 Take Care of the Preferred Language of your Target Audience

• English: 25.5%
• Chinese: 19.9%
• Spanish: 8.1%
• Arabic: 4.9%
• Rest of the Languages: 41.6%

#5: Make Your Video Content Suitable for People with Hearing Disability

Adding subtitles to your videos is a powerful way to ensure inclusivity for people who are deaf or have hearing impairments. Over 1.5 billion individuals globally are presently impacted by hearing loss in at least one ear. Around 13% of adults aged 18 and above encounter challenges in hearing, even with the use of hearing aids. To tap into this audience, you might wanna consider adding subtitles to your video marketing strategy.

By making your marketing videos inclusive, you can reach a wider audience and portray your brand as empathetic and considerate. This commitment to inclusivity enhances your brand perception and increases its visibility and goodwill.

#6: Attract Multitaskers with Subtitles and Captions

In today’s fast-paced world, multitasking has become the norm, especially among the younger generation. Juggling multiple activities simultaneously, such as chatting with friends, listening to music, and scrolling through social media, has become commonplace. However, this multitasking often leads to decreased concentration levels.

To capture the attention of these multitaskers, videos need to be exceptionally engaging and attention-grabbing. Adding captions to videos can serve as the icing on the cake, helping viewers focus on the content and better comprehend the message, even amidst various distractions.

Is Adding Subtitles to Videos Difficult?

Adding subtitles might seem hard initially, but it’s actually quite easy and can be done quickly. Though it takes some time, the process is pretty simple.

However, how long it takes depends on factors like how well you know the software and how complicated the dialogue is. Short videos for social media don’t take much time, but longer content like TV shows or movies can take a while.

With reliable video marketing services or an AI-based auto subtitle generator, you can create or even translate subtitles and captions for audio and video content in a matter of minutes.

Despite the time it takes, the many benefits of subtitles make it worth it. We’ve observed that subtitles enhance accessibility, foster greater engagement, and even boost your search engine optimization. With so much to gain and very little to lose (aside from the chance to reach more viewers), it’s a smart move to start adding subtitles to your videos!

Why Shouldn’t You Manually Caption Your Video Content?

Even though there are free tools for translating and adding captions to videos, it’s better to let the reliable AI-based tools handle it. Captioning and subtitling require specific skills and following strict rules. If the timing of the captions is off, it can make them hard to read.

It’s an AI-time. Instead of doing it yourself, use AI-powered subtitle generators, like SubtitleBee, to make the process easier. See the pricing first and pick the package that suits your needs. You can also try SubtitleBee for free to generate subtitles for a 10-minute video to assess the results and then start the paid package.

Good captions can help more people understand and engage with your videos, boosting their success. So, don’t spend lots of time and effort on your videos and forget about captions – they’re essential for reaching a wider audience.

Subtitling Tips That Might Help You

Before finalizing subtitles for your marketing videos, you should ensure the quality of subtitles. Here are a few things that you might want to consider before publishing the video:

1: Appropriate Word Speed

• Make sure subtitles show up at the right pace – not too fast or slow for viewers to read easily.
• Go for 160-180 words per minute, matching how fast adults read.
• Adjust speed based on how many words there are for better readability.

2: Minimal Distraction:

• Subtitles should help without being a bother during viewing.
• Keep them short, just two lines, and in the middle at the bottom of the screen.

3: Inclusive Descriptions:

• In the video, you can add descriptions in square brackets [ ] for extra actions.
• This helps viewers who can’t hear understand better and shows you care about everyone.

How TEDx Talks Used Subtitles in Video Marketing Strategy - Story Time

Who doesn’t listen to them?

TEDx Talks provide a platform for local communities to host events just like TED conferences, sharing valuable ideas with a global audience. These talks are often equipped with subtitles in various languages, an important tool for accessibility and comprehension for diverse viewers worldwide.

Subtitles facilitate understanding and become a powerful way to captivate audiences, allowing them to engage deeply with the speaker’s insights and arguments. With subtitles, TEDx Talks extend their impact beyond language barriers, enriching the experience for all participants.

Let’s Wrap!

Video content marketing subtitles are essential for reaching more people, making your brand known, boosting sales, and keeping up with what’s happening in your industry. It’s the way forward in modern marketing, offering endless possibilities for businesses.

So, if you want to stand out from the competition, start thinking about how you can enhance the benefits of video marketing just by adding subtitles and captions to your B2B video marketing strategy. They make your content more accessible and engaging for everyone. Try yourself and thank me later!

FAQs

Do videos with subtitles get more views?

Yes, subtitles and captions can result in 80% rise in views, making them an incredibly effective method for enhancing engagement.

Why do videos need subtitles?

Videos need subtitles and captions for various reasons:

• Accessibility
• Language Barrier
• Increased Engagement
• SEO Benefits
• Multitasking

How do I add subtitles to a video?

SubtitleBee makes adding subtitles to audio or video super easy. Run a free demo to see for yourself!

Step 1: Choose your desired language from a list of up to 100 languages.

Step 2: Upload or drag and drop your audio/ video file. It will start transcribing automatically.

Step 3: Edit manually and export in your desired format, quality and can add your logo in this step.