5 Reasons Why Explainer Videos are Important for Your Business
Jul 29, 202219 mins read
Explainer videos are a vital part of content marketing nowadays. So, what exactly makes them one of the most important types of videos?
Explainer videos are designed to explain a complex concept or service in a simple and concise way. They use engaging visuals and narration to break down the information in an easy-to-understand format. This makes them perfect for marketing purposes, as they can help to increase conversion rates and boost brand awareness.
On average, 77% of the viewers can watch explainer videos for up to 2 minutes—making it one of the most consumed product-based content. The percentage of people who actually watch an explainer video until the end is also relatively high.
On top of that, around 64% of online buyers make a purchasing decision after watching such a video on social media networks. This blog will explore the benefits of using this type of video in your video marketing strategy including:
- Defining explainer videos
- How explainer videos work
- Types of explainer videos
- Why use an explainer video
- And 5 reasons they are vital to your business’s online strategy
What Are Explainer Videos?
These are short videos that simply explain a complicated topic. They can be used as a sort of product demo video, an educational video, or a marketing video for your business, brand strategy, etc.
But an explainer video differs from a usual product demonstration video in that it’s not limited to only showcasing the features of your product. Instead, an explainer video should be able to communicate the value of what you’re offering in a clear and concise way.
The key is to make sure that your explainer video is concise, engaging, and informative, usually lasting around 2-5 minutes. It can use engaging visuals, graphics, and narration to get the point across quickly and effectively.
This marketing tool is great for businesses with many complicated features or those who need to communicate their brand message to a broader audience. Explainer videos are a great way to simplify complex topics and make them more understandable for your customers.
How do Explainer Videos work?
Explainer videos work by breaking down a complex concept or service into simple, easy-to-understand language. They use visuals and narration to engage viewers and explain the information in an easy-to-follow format.
The key to its success is the ability to simplify complex topics. In other words, it needs to be able to take a complicated subject and explain it in a way that is easy to understand.
The first step is to identify the key points that need to be communicated. This will help you create a script for the video. Once you have a script, you can start working on the visuals.
The visuals should be able to support the narration and help explain the key points. They should also be engaging and visually appealing. After the visuals are complete, you can add in the narration to your explainer video.
3 Types Of Explainer Videos
The best way to understand explainer videos’ benefits is to understand their types. There are three main types of explainer videos:
- Whiteboard Animation Videos
- 2D and 3D Animated Videos
- Live-Action Explainer Videos
Let’s take a more in-depth look at each type.
Whiteboard videos are one of the most popular types of explainer videos. They are often used to explain complicated topics simply and engagingly.
As the name suggests, a whiteboard video is created using a whiteboard and marker. The artist creates the visuals by drawing on the whiteboard while the narrator explains the key points.
Whiteboard explainer videos are a type of short animations that help people understand how things work by providing visual representations and explanations of the process.
They can also be used to introduce a topic or explain a presentation’s key points or show the process of how something is created or functions.
Whiteboard explainer videos are a cost-effective option as they can be created without the need for expensive equipment or software.
2D and 3D Animated Videos
Animated explainer videos are a great way to simplify complicated product use and explain the brand strategy. They are also a great marketing tool for brands to promote their products and communicate with consumers more personally. Animated videos come in two forms: 2D and 3D.
2D Animated Videos
2D animated explainer videos are created using two-dimensional graphics and animation. They are often used to explain how a product works or to introduce a new concept.
These types of animated explainer videos are created using flat images that are put together to create a moving image. This sort of animation is often used for short, concise explainer videos that don’t require a lot of movement.
3D Animated Videos
This type of animation is often used for longer explainer videos that require more movement. 3D animated explainer videos are created using three dimensional models that are given movement and life through animation software.
This type of animation is often used for complicated topics to discuss how a product works or to introduce a new concept. The animations are created using images that have depth and are put together to create a moving picture.
Animated explainer videos are a great way to engage with consumers and explain a brand’s message simply and concisely. They can also be used to show the process of how something works or highlight the features of a product.
Live Action Explainer Videos
Live action videos are the perfect way to show off a product in use. They can also be used to create a more personal connection with the viewer.
The footage is of real people and products and this type of video is great for businesses showing off their products in use to create a more personal connection with the viewer.
Live Action Explainer Videos can be used to introduce a topic, show the process of how something is created or functions, or provide instructions on how to use a product.
The video is usually narrated by someone who sounds like they are speaking to you as if they are your friend, or they may be speaking to another person.
They are also cost-effective option as they do not require expensive equipment or software and can be created quickly and easily.
Stop-Motion Explainer Video
While stop-motion animations can be expensive, they are a treat to behold. That’s one of the main reasons this is the fourth and one of the main types of explainer videos used in businesses today.
Stop-motion explainer videos are created by filming real objects that are then moved slightly and filmed again. This process is repeated until the desired effect is achieved.
Where Are Explainer Videos Used?
Explainer videos are a great way of conveying the message through visuals. They allow the viewers to understand complex concepts in a short period. Therefore, explainer videos are best used on:
- Websites: You can use them on the landing page of your website or product page to give the users an overview of what you’re offering.
- Social media: Also great for social media platforms like YouTube, Facebook, and Instagram. You can use them to tell people about your brand and what you’re offering. Plus by using an automatic subtitles generator, you can ensure that everyone can understand your video, no matter where they are from.
- Emails: You can use explainer videos in your email marketing campaigns to grab the attention of your subscribers and get them interested in what you’re offering.
- Advertisements: Also, great for online and offline advertisements to reach out to a larger audience and get them interested in your brand.
- Events: Can also be used at events to showcase your brand and get people interested in what you’re offering.
Who Should Use An Explainer Video?
Explainer videos are a great marketing tool for businesses of all sizes. They can be used to introduce a new product, explain a complex concept, or simply promote your brand.
Whether you’re a small business or a large corporation, video explainers can help you reach your target audience and achieve your marketing goals.
Here are some of the most popular types of businesses that use explainer videos:
- Technology companies: Use these videos in introducing new products and features. They can also use them to show how their products work or how to use them like an instructional video.
- Startups: For promoting their brand and getting people interested in their product or service.
- eCommerce businesses: For showcasing how their products work or how to use them.
- SaaS companies: Use explainer videos to promote their brand and get people interested in the features of their product or service.
- Non-profit organizations: Use such videos for the promotion of their cause and to get people more interested in their work.
Explainer videos are a great way to reach out to your target audience and achieve your marketing goals. If you fall into one of these categories, then you should definitely consider using video explainers as part of your marketing strategy.
5 Reasons Explainer Videos Are Important For Your Business
If you’re looking for reasons to use explainer videos, then perhaps none is more important than the fact that video marketing is used by 86% of marketing professionals. So, to help you understand why these videos are so important for your business, we’ve put together a list of 5 reasons:
1. Deliver Messages Effortlessly
Nowadays, no one wants to read 5 page instruction manual. People want to be able to see how something works and understand it in the shortest amount of time possible.
This is where explainer videos come in. By using visuals, they allow the viewers to understand complex concepts in a short period. Therefore, video explainers are also best used for establishing credibility and trust.
When you create such footage, you can be sure that your message will be delivered the most efficiently and effectively possible. Whether you wish to use a product or explain its benefits, an explainer video can help you do so effortlessly.
2. Increase Conversions
Videos are, without a doubt, the most memorable form of content. In fact, people are more likely to remember a video they’ve seen than an article they’ve read. This is because our brains process visuals 60,000 times faster than text.
As a result, explainer videos are an excellent way to ensure that your message sticks with your viewers long after they’ve finished watching.
Videos help increase conversions and ROI for a number of reasons. They create an emotional connection with the viewer, which leads to increased brand awareness and recall. Moreover, they also help increase website dwell time, which is a major ranking factor for video SEO content.
In addition, videos help build social proof and trustworthiness, two essential elements that influence purchase decisions. All these factors come together to create an effective marketing tool that can help increase conversions and ROI for your business.
3. Improve Website Retention
Explainer videos will increase your website and business conversion by miles. For instance, your message has a greater chance of being retained by your audience if it is delivered through a video. Now, the one thing that’s common among internet users is that they like visual content.
Science proves that the information retention of an average human is less than 8 seconds now, which is even lower than that of a goldfish. That should tell you how important it is to ensure you capture your audience’s attention. And, no other content performs as well as the video does on a website.
In fact, adding anything visual to your homepage will improve its performance significantly. On top of that, using videos is known to increase the retention rates of landing pages. That’s why you need explainer videos on your product and landing pages to describe anything, such as benefits, usage, success stories, etc.
4. Help You Stand Out from the Competition
By using explainer videos, businesses can set themselves apart from their competitors who are still relying on traditional marketing methods. What’s more, explainer videos also offer a unique way to tell your brand story and connect with your target audience on an emotional level.
With a little creativity and out-of-the-box thinking, you can easily create an explainer video that will make your business shine.
Here are a few tips to help you make an explainer video that will make your business stand out:
- Use a unique script and storyboard
- Use different types of animation
- Be creative with the music and sound effects
- Use engaging visuals and graphics
Explainer videos are great at telling stories, even to those who don’t speak the same language. This is because they use a combination of visual and auditory elements to communicate the message.
Which makes them excellent for targeted international markets, especially with the additional help of subtitles and translations. You can also rewrite the video script or the subtitles and translations using a paraphraser tool to make them sound more natural.
The Tool: Rephrase.Info
You can also use a paraphrasing tool to improve the readability of your explainer video subtitles. This is important because explainer videos are meant to be easy to understand, and that can only be achieved if the subtitles or the overall script is easy to read.
Here’s where a paraphrasing tool like Rephrase.Info comes in handy. With this tool, you can quickly paraphrase any text quickly and efficiently. Also, it’s very easy to use; and offers 16 supported languages.
The tool offers three main content tones, which are:
This can help you rewrite your scripts to sound more natural. Also, you can use the paraphraser tool to target a specific audience by changing the tone of your content. For instance, if you’re targeting a more formal audience, you can use the Standard tone.
But, if you want your explainer video to have a more friendly and casual tone, you can use the Fluency tone. Lastly, if you want to be more creative with your explainer video, you can use a Creative tone. So, this paraphrasing tool offers a lot of versatility, which is why it’s perfect for explainer videos.
How to Use the Paraphraser Tool:
Using a paraphraser tool can help your explainer video script sound more cohesive and can quickly rewrite any text to make it flow better. Plus, you can use it to create translations of your explainer video in other languages.
To use the tool, all you need to do is copy and paste your explainer video script into the text box. Once you do that, select the tone, language, and output format you want.
Once paraphrased, the text output in chosen language Espanol:
5. Explainer Videos are Ideal for SEO
If you didn’t know this before, explainer videos are excellent for your website’s SEO content. It all goes back to how videos are excellent at boosting conversions and engagement. However, they also help you move up in the SERPs.
To elaborate, videos on your website will send out positive engagement signals to Google. In turn, this will result in your website being pushed up the SERPs since these videos are excellent at engagement. Also, explainer videos will result in your website being shared more often since they’re easy to consume and understand.
This social sharing of videos will help you generate more backlinks, which is considered one of the most important ranking factors. In a nutshell, explainer videos will help improve your website’s SEO in several ways, which is why many digital marketing company recommend their usage.
An explainer video is a great marketing tool that can help businesses differentiate themselves from the competition. However, to make an them stands out, businesses need to be creative and original. They need to come up with unique video scripts.
Also, the visuals and animation style should be different from what everyone else is doing. Only then will you be able to make an explainer video that stands out and helps you differentiate your business from the competition.
Moreover, you need to make sure that the explainer video scripts are easy to understand. This can be achieved by using a paraphrasing tool to improve the readability of your subtitles or even translations.